If you want to do well on search engines, you must build a site that helps the largest possible number of people. That’s actually simple to do: If visitors like your site, there’s a decent chance that search engines will like it as well. So don’t worry about understanding or trying to “trick” Google’s secret, arcane search engine algorithms. Your top priority is to create consistently compelling content.
For instance, people prefer to find your main topics easily - so provide simple, obvious site navigation. People also like titles and page headlines that are clear and declarative, that work well out of context so that if they see a link to your site, they’ll know what to expect if they click it. Don’t be too coy or punny with your headlines - play it straight so readers know what they’ll get.
These techniques not only make visitors happy - they also make it easier for search engines to index your content and serve it up in response to relevant search queries.