From Newspaper Association of America.
The Online Community Cookbook
In the past year or so, the newspaper industry has devoted considerable attention to online communities. Newspapers have launched blogs, opened up discussion via article comments, built new online communities themselves (for instance, dozens of “moms” sites) and begun to experiment with the new world of social network sites such as MySpace and Facebook.
The Newspaper Association of America’s “Online Community Cookbook,” by Rich Gordon of the Medill School, Northwestern University and of the Media Management Center, ties all of these developments together. The Cookbook provides a structured approach to understanding online communities and a step-by-step guide to building and sustaining them successfully in local markets.
Learn more on the NAA website.