This website is an initiative of J-Lab

RESEARCH

Voice of San Diego

This is among the most ambitious of the nonprofit sites, with heavy backing from local foundations and a paid staff of journalists. Readers are responding; page views grew from about 250,000 a month in the summer of 2005 to 700,000 a month in January 2007.

Revenues include large charitable gifts from founders, and corporate donors who are recognized onsite as sponsors of the weather, traffic and surf reports. The site runs membership drives and now counts 595 individual members who have donated from $35 to $5,000.

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