During the interview
Tips to make it flow and get what you want
• Write out some questions but don't
get stuck ... It doesn't hurt to write
down a list of questions
or key points before an interview so you don't freeze up or forget
something. But
if you do use a list, don't get so stuck on it that you don't allow the
interview to flow. Try to follow interesting digressions or surprising
information.
Twin Cities Daily Planet contributor Sheila Regan says some of her best stories
came about when she
interviewed a source with one story in mind but found that the
conversation
took them in a totally different -- and more interesting -- direction. "There are
times you don't know what you're looking for, but you never know what
you might
find," she said.
The two best
questions to ask
Whether you decide to use some or all
of the tips mentioned
here, know that you can't go wrong if you ALWAYS ask, usually at the end of the interview:
- "Is there someone else I should talk to?"
- "Is there anything else I
should know?"
•
Allow silence:
Jay Allison, a Murrow
Award-winning independent radio producer, gives this advice in
interviewing
tips in Pacifica Radio's
Grassroots
Journalism
Training Materials Web site. "Let people talk," he says.
"Don't always jump
in with questions. Often some truth will follow a silence."
• Offer something of
yourself: Allison also observes how people are often more likely to reveal something about
themselves if you show 1) that you're holding up your end of the
disclosure
bargain and 2) that there's a human wielding the recorder or notebook.
• People feel more
comfortable if an interview resembles
a conversation, not an interrogation. However, don't go
overboard and
dominate the interview by talking about yourself.
• Remember
that
people (especially ordinary people not used to speaking in sound bites)
often need time to "try on" different answers as they struggle to
express what
they really mean. Your goal should
be to
capture what people really mean, not to trap them with awkwardly
expressed
thoughts or even contradictions.
It's OK to ask: So do you
mean this?
• Don't settle for a ho-hum
answer: Sometimes you ask
a question and your interviewee doesn't give a very illuminating
response.
Maybe the interviewee is being evasive. Or perhaps just didn't have his or her thoughts
straight about the reply.
Sometimes the interviewer (that's
you!) didn't ask the
question clearly. Don't just drop it. Find another way to ask
the question,
maybe using "how" or "why" instead of "what." Ask
for an example.
"Don't be afraid to ask the same
thing in different ways
until you get an answer you're satisfied with," Allison says. That's
not to say
you should bait someone into saying something, but make sure the answer
shows
instead of tells. ("I ran out of the room crying"
is better than "I was
sad. I left.")
• Try to
ask the most
difficult questions in a neutral manner. For example, if
you're talking to
someone about a new shopping mall being built or the dismissal of a
popular
teacher, ask, "What's your take on that?" Don't assume the person is
upset, mad
or frustrated. Let people express their emotions to you.
Before the interview
After the interview