Voice of San Diego | |
December 2009Tax Status: 501(c)(3) Budget: $900,000 Revenue Strategies: Sponsorship, Licensed content, Members/Individual donors Other Support: Major donor, Grant, Pro-bono services Administrative Staff: 4 Editorial Staff: 10 Market Size: 3,000,000 Monthly Visitors: 100,000 |
Other Support: Major donor, Grant, Pro-bono services Subleases discounted office space from sponsoring grant foundation.
Administrative Staff: 4 paid, 3 volunteer Founder, who volunteers his time, works between Voice of San Diego and capital investment company. Chief Financial Officer is on loan from capital investment company. One Chief Executive Officer and two part-time business developers.
Competitive Environment: Competitive There are more independent publishers moving into the hyperlocal market. A major regional mainstream newspaper pulled its San Diego bureau. Market is competitive in terms of resources for nonprofit journalism and in terms of competing for a share of audience.
Partnerships: Content, Informal, Employee Reporters work with local television network on stories. Editors are paid to appear on local public broadcast radio station. Content partnership with local foreign language newspaper.
Monthly Visitors: 100,000 Focused on return visits to encourage individual donations. Currently has 1,000 members and 10,000 loyal visitors that visit the site more than 4 times per month.
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February 2005Tax Status: 501(c)(3) Budget: $330,000 Revenue Strategies: Sponsorship, Licensed content, Members/Individual donors Other Support: Major donor, Grant, Pro-bono services Administrative Staff: 3 Editorial Staff: 7 Market Size: 3,000,000 Monthly Visitors: 0 |
Other Support: Major donor, Grant, Pro-bono services Chairman/Founder, a venture capitalist, donated money to initiate the news site.
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This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. 
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