Texas Tribune | |
November 2009Tax Status: 501(c)(3) Budget: $400,000 Revenue Strategies: Sponsorship, Members/Individual donors, Niche or print publication Other Support: Major donor, Grant, Pro-bono services Administrative Staff: 8 Editorial Staff: 13 Market Size: 24,000,000 Monthly Visitors: 75,000 |
Budget: $400,000 The Texas Tribune raised $4 million in seed funding for the first 3 years of operation from major donors, foundation support, corporate sponsors and 1,600 individual members.
Revenue Strategy: Sponsorship, Members/Individual donors, Niche or print publication The Tribune acquired a weekly political newsletter for revenue generation and plans to launch other subscription-based speciality publications.
Other Support: Major donor, Grant, Pro-bono services The Tribune receives pro-bono and in kind support for legal and accounting services, office space, design and public relations.
Administrative Staff: 8 paid, 0 volunteer Chief Executive Officer, publisher, accountant, office manager and fundraiser. The Tribune also has a staff of four I.T. employees.
Editorial Staff: 13 paid, 0 volunteer, 0 freelance Managing editor, 12 full-time reporters and three on-contract digital producers.
Competitive Environment: Less Competitive Less competitive because of increasing cutbacks in state government coverage across the news market.
Partnerships: Content, Employee The publication shares a reporter with a public broadcast radio station; the two organizations split the cost of the reporter’s salary. The Tribune also provides its content without cost to any news organizations.
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