St. Louis Beacon


December 2009

Tax Status: 501(c)(3)

Budget: $1,000,000

Revenue Strategies: Events, Individual donors, Sponsorship

Other Support: Major donor, Grant, Pro-bono services

Administrative Staff: 5

Editorial Staff: 13

Market Size: 1,000,000

Monthly Visitors: 60,000


Revenue Strategy: Events, Individual donors, Sponsorship

As it moves toward individual donor model, it hopes to only utilize grant money to support specific initiatives. Hosts events to raise money for the initiative.

Administrative Staff: 5 paid, 0 volunteer

One person handles development efforts, one oversees business activities, one tracks finances and one handles membership.

Editorial Staff: 13 paid, 0 volunteer, 0 freelance

One editor-in-chief, one art director, and 11 editors and reporters. Freelancers support the editorial. Though there is no set number of freelancers, the freelance budget hovers around $10,000 per month.

Partnerships: Content

Along with a content partnership with local public television station, the station provides St. Louis Beacon with office space.


April 2008

Tax Status: 501(c)(3)

Budget: $500,000

Revenue Strategies: Events, Individual donors

Other Support: Major donor, Grant, Pro-bono services

Administrative Staff: 0

Editorial Staff: 6

Market Size: 1,000,000

Monthly Visitors: 30,000

Tax Status: 501(c)(3)

Launched with individual philanthropic donors.

Editorial Staff: 6 paid, 0 volunteer, 0 freelance

With a staff made of former newspaper reporters and editors, there was little focus on business or administrative staffing until the organization grew.