Sacramento Press

Tax Status: LLC

Sacramento Press operates under parent company Castle Press, which develops content management software, does social media consulting for businesses and owns a local advertising network.

Revenue: 100000

In engaging small businesses for advertising, Castle Press offers social media consultation which helps businesses promote themselves online.

Administrative Staff: 15 paid, 0 volunteer

Castle Press employs eight administrative full-time staffers: two founders (CEO and VP of product), head of corporate strategy, chief financial officer, vice president of technology, lead developer and two engineers. Sacramento Press employs seven full-time staffers: three in sales and marketing, one in finance and human resources, three in operations and customer support.

Editorial Staff: 8 paid, 0 volunteer, 0 freelance

Sacramento Press employs two editors and three reporters covering culture, politics and business. The publication also pays for three part-time copy-editors. Additionally, more than 800 community members contribute content to the site at no cost to the publication.

Partnerships: Content, Informal

Informal and formal content partnerships with local television broadcasters. Formal content partnership with a local digital media TV network displayed in elevators and at gas pumps.

Other Support: Investment, Volunteer Labor

A substantial investment estimated around $1 million was made by the founders to fund the development of the site beginning in 2007.

Administrative Staff: 4 paid, 0 volunteer

A founder handled business development while two developers worked on the site, and an additional employee handled marketing and public relations.

Editorial Staff: 1 paid, 0 volunteer, 0 freelance

One editor handled all the editorial on the site along with user-contributed content.