Gotham Gazette


December 2009

Tax Status: LLC

Budget: $350,000

Revenue Strategies: Sponsorship, Members/Individual donors, Advertising

Other Support: Grant

Administrative Staff: 5

Editorial Staff: 3

Market Size: 10,000,000

Monthly Visitors: 100,000


Tax Status: LLC

Published by a parent organization that is a 501c3 that is foundation- and individual-funded and which allocates Gotham Gazette’s budget.

Administrative Staff: 5 paid, 0 volunteer

One full-time I.T. administrator, and a shared executive director, business developer and two administrative staffers from its parent organization.

Competitive Environment: More Competitive

Major news sites have expanded online presence, launching their own local political coverage that has replaced some of Gotham’s function with certain partners.

Partnerships: Informal

Content partnerships with network of local foreign language newspapers and with a well-known national online-only news organization.


December 1999

Tax Status: 501(c)(3)

Budget: $0

Revenue Strategies: None

Other Support: Grant

Administrative Staff: 0

Editorial Staff: 3

Market Size: 10,000,000

Monthly Visitors: 0

Other Support: Grant

Began with a major grant to do startup work that eventually tapered off as the organization pursued other funding sources.

Editorial Staff: 3 paid, 0 volunteer, 0 freelance

In first few years, editorial staff grew to about 6 people before settling back down to about three staffers in following years.

Competitive Environment: Less Competitive

When Gotham Gazette first launched, there were very few market competitors online.