Baristanet


December 2009

Tax Status: LLC

Budget: $100,000

Revenue Strategies: Advertising

Other Support: None

Administrative Staff: 4

Editorial Staff: 5

Market Size: 90,000

Monthly Visitors: 75,000


Administrative Staff: 4 paid, 0 volunteer

All its employees are part-time, including two founders, one I.T. employee, one designer, one back-end community manager and one accounting professional.

Competitive Environment: Very Competitive

Though it is strong on the digital side, Baristanet competes with five local newspapers, one regional newspaper, a mail-to-home shopper and several emerging new corporate media local online initiatives.

Partnerships: Content

Baristanet provides back-end support for a local parenting site, Barista Kids, in exchange for revenue. It also has a partnership arrangement with a new hyperlocal blog, linking to its content in exchange for ad space.


June 2004

Tax Status: LLC

Budget: $2,400

Revenue Strategies: Advertising

Other Support: Pro-bono services

Administrative Staff: 2

Editorial Staff: 0

Market Size: 90,000

Monthly Visitors: 7,500

Partnerships: Content

Under Baristanet branding, founder wrote for a local entertainment guide in a content partnership that put the Baristanet brand name in front of advertisers and readers.